FOR IMMEDIATE RELEASE:

September 5, 2024

Contacts:

Joe Bell                                                                             Lindsay Palmer

Director of Corporate Communications                            Marketing Director

Cafaro Company                                                               Kentucky Oaks Mall

jbell@cafarocompany.com                                                     marketingdirector@kentuckyoaksmall.com

330-743-7688                                                                     270-444-0440  ext. 102

A New Destination for Outdoor Sports Lovers

            The key to enjoying the great outdoors is being well-dressed for it.  Sierra Trading Post it the perfect place to get the apparel and gear to do that.  It will soon arrive at Kentucky Oaks Mall, bringing a fabulous selection of clothing and equipment for camping, running, fishing, skiing, swimming, cycling, hiking and more.   This is the first Sierra Trading Post in the region, and only the second in the state.  It will be located in a nearly 18,000 square foot space, next to HomeGoods. Construction will soon begin and the store is scheduled to open by the end of this year.

Sierra is an off-price retailer that believes in offering value, selling almost everything outdoors lovers might need with a combination of popular brands, desirability, price, and quality.  Prices are 20%-60% below full-price retailers’ (including department, specialty, and major online retailers) regular prices on comparable merchandise, every single day.  

Sierra Trading Post started as a catalog company in Reno, Nevada in 1986, with the first retail store opening in 1990. It was one of the first catalog companies to establish an online presence in 1998.  In 2012 it was acquired by TJX Companies Inc., which also operates T.J. Maxx, HomeGoods, Marshalls and HomeSense.  There are currently 101 Sierra Trading Post stores operating coast-to-coast.

Kentucky Oaks Mall is located on Interstate 24, Exits 3 and 4, in Paducah, Kentucky.  The mall complex has been serving the people Western Kentucky, Southern Illinois, and Eastern Missouri since 1983.   For more information about mall merchants and events, go to www.kentuckyoaksmall.com.  Kentucky Oaks Mall is owned and managed in association with Cafaro-affiliated companies, based in Niles, Ohio.  To learn more about the Cafaro organization, visit the website www.cafarocompany.com.

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